Marketing analysis of the pharmaceutical market of herbal medicines in the Kyrgyz republic

Abstract

This article presents the results of the marketing analysis of the pharmaceutical market for herbal medicines in the Kyrgyz Republic. The materials of the study were the database of the Department of Medicine Supply and Medical Equipment under the Ministry of Health of the Kyrgyz Republic and the State Register of Medicines and Medical Products for 2010-2015. Also, a classification, statistical, comparative and economic analysis of the use of phytopreparations was conducted. We analyzed the dynamics of registration of phytopreparations of domestic and foreign production by classifying them according to the forms of release and the types of therapeutic effect. We also determined the amount of phytomedicines delivered to the market of the Kyrgyz Republic in natural terms for each year from 2010-2015. In addition, we compared the growth rate of phytomedicines market in the Kyrgyz Republic with the average price of packaging of herbal products for 5 years and identified the main countries that supply phytopreparations for the pharmaceutical market in Kyrgyzstan.